These include complaints about users who cannot access their accounts, are inexplicably blocked from placing certain bets only, or simply cannot get the app to work properly on their devices.Īnd let’s not forget that installing what is essentially a tracking app raises all kinds of privacy concerns.

While in theory the technology improves accuracy, their effectiveness also leaves a lot to be desired, which becomes apparent when you look at user reviews for one of the most popular IP tracking tool on the App Store: Software that must stay on their computers at all time.A browser extension that they must install.An app that people must download on their phone.These third party solutions act as a monitoring solution, either as: Player Churn, User Friction and Privacy ConcernsĪnother IP monitoring solution involves asking players to install tools themselves.

An AT&T customer based in New Jersey, for instance, may have their legitimate betting account blocked if the IP appears to be from Texas. Unfortunately, anyone familiar with the following image will have no trouble understanding the discontentment felt by players.Īnd imagine how much more frustrating it is when people fail to access their legitimate account on holiday, or when their location is determined based on where the data comes from. Using in-house IP analysis or an IP lookup tool from third-party solutions, they can try to guess where visitors are connecting from, and block those in unsupported areas. Regardless of their views on regional licensing laws, online casinos have to make sure of one thing: that users are where they say they are.Īnd the first port-of-call is to use a product that monitors and filters IP addresses.

Non-abiding by geo compliance laws risks you hefty fines, but also opens the door to gambling fraud such as multi-accounting and bonus abuse. In early 2019, an individual in Nevada somehow managed to trick the online Hard Rock Casino site into thinking they were based in New Jersey.Ī perfect example of how modern technology allows us to be connected at all times and anywhere in the world, and yet the legislations that govern online casinos are still a relic of the past.Īs we’ll see in this post, these laws create all kinds of problems, challenges, and incentives for players to cheat the system. Here’s how your IP address geolocation service can evolve. IGaming operators must do more to ensure geo compliance.

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